Rauw Alejandro
In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song at the time within the space of six months. This mix of reggaeton and pop music has not only brought an interest to this genre but as well to Latin music generally. The Billboard Top 100 featured two songs in Spanish mostly, and four songs in the year the year 2016. The Despacito album reached its peak chart-topping success in 2017 19 songs mostly composed in Spanish made it to at the very top of 100. This number rose to 41 in 2020. In the wake of Justin Bieber's dual remix of Despacito (2017) famous musicians soon started collaborating with reggaeton performers including Drake with Bad Bunny on MIA (2018) and Madonna together with Maluma in Medellin (2019). By 2020 a few reggaeton performers were lamenting its inclination towards mainstream, but a new generation namely Rauw Alejandro was determined to continue the evolution of reggaeton. Rauw Alejandro incorporated elements of other styles and electronic music.





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